Peter Fraser, a designer with 3north, will be the Breakfast Club speaker on May 21st from 7:30 -9 a.m. at 3north, (201 W. 7th Street).
Fraser will present, " Design Driven Vision- Creativity as an Asset of Leadership and Business."
Increasingly, the authoring of a creative brief as a guide for business and economic prosperity is becoming commonplace in endeavors of all sizes. The emerging cultural shift we are experiencing asks leaders to think more dynamically than ever.
Relevance and Value are new points of distinction, and the growing marketplace demands revolution, not evolution, in delivery of products and services. Charting this path is a role where creative thinkers excel and can augment traditional business development practices. Presenting a snapshot of recent work, the presentation will give a brief on diverse projects and will offer insight for anyone working to articulate his or her points of distinction.
Fraser works to engage businesses and organizations in the process of defining and articulating vision, identity, brand and environment. Driven by a passion for design, relentless creativity and his efforts to make work that matters, Fraser's projects include resorts and fortune 500 businesses, as well as designs for emerging entrepreneurs and non-profit organizations.
